Amazon Diamonds
I was once a diamond advisor, well at least I was told. I was one of those people who you came to see when you wanted to get married or engaged. My aim was to make sure that your (future) wife got the most expensive ring you could afford (not the most expensive ring we had!).
I am no longer in that line of work and seeing the amazon’s diamond search tool (it uses AJAX, which I am yet to understand) made me wonder how long could jewellery retailers continue to survive on the high street. The search tool has everything you require to make a decision (the 4Cs) to purchase diamonds but the user experience was minimal - no diamond to hold and feel. I can confidently say that jewellery retailers are here to stay because most people I know prefer to see the diamond in its entirety before making payment. Maybe cheaper diamonds will be purchased online but expensive (break my pocket type) will still have a place on high street for some time to come.
Tags: TechnologyIn the past: Prof. Wale Omole
Comments (2)
does this mean you’re thinking of getting married? I’ll adivice you to go to a store and get something that’s big enough, that way the answer WILL be YES. Just keep me informed son.
Have you seen Blue Nile. It is supposed to be the hottest online store for diamonds. There is also odimo but I am not sure about that one.
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